Lionel Krieger, the founder, has four years experience of working at digital marketing agencies. He started out at a boutique agency called Big Web Media with owner Charl Hoffman, where he learned much of what he knows. He went on to work another two and a half years at Titan Digital. (now Roobix), an Australian company that has an offshoring base here in Cape Town, South Africa. He left Roobix in October 2020 and November 2020 is the first month of the existence of Rise Africa as a digital marketing company.